Yes, I totally want you to watch music videos in class today.
I want to you watch them as a designer.
I want you to try to identify what you think makes them good.
What type of techniques can you identify either in filming or obtaining media and editing?
I will show you Capital Cities Safe and Sound (Original Version) in class today. I like it because it “mashes” video footage from dance and war from the past 100 years.
Click here to view the embedded video.
When I was looking for the link to show you, I came across another version, which also looks like it was produced by Capital Cities, called Safe and Sound (Official Video)
Click here to view the embedded video.
Then, I also came across the Behind the Scenes of the making of the film:
Click here to view the embedded video.
But now I’m left with questions:
Why did they change the original video (which I liked a bit more)?
Did they purchase copyrighted material to make their video? Or is it under the realm of Fair Use?
Or is some of the footage so old, that it falls under Public Domain now?
Now I need to go inquire, I’ll report back with any findings.
Here’s a place to start, if you are interested: Grammy Nominations for Best Music Video:
Best Music Video
Safe And Sound — Capital Cities (Grady Hall, video director; Buddy Enright, video producer)
Picasso Baby: A Performance Art Film — Jay Z (Mark Romanek, video director; Shawn Carter & Aristides McGarry, video producers)
Can’t Hold Us — Macklemore & Ryan Lewis Featuring Ray Dalton (Jon Jon Augustavo, Jason Koenig & Ryan Lewis, video directors; Tricia Davis, Honna Kimmerer & Jenny Koenig, video producers)
Suit & Tie — Justin Timberlake Featuring Jay Z (David Fincher, video director; Timory King, video producer)
I’m Shakin’ — Jack White (Dori Oskowitz, video director; Raquel Costello, video producer)
and if you’re interested…
Best Remixed Recording
Days Turn Into Nights (Andy Caldwell Remix) — Andy Caldwell, remixer (Delerium Featuring Michael Logen)
If I Lose Myself (Alesso Vs. OneRepublic) — Alesso, remixer (OneRepublic)
Locked Out Of Heaven (Sultan + Ned Shepard Remix) — Ned Shepard & Sultan, remixers (Bruno Mars)
One Love/People Get Ready (Photek Remix) — Rupert Parkes, remixer (Bob Marley And The Wailers)
Summertime Sadness (Cedric Gervais Remix) — Cedric Gervais, remixer (Lana Del Rey)